Re: Prodaja automobila u Evropi i Americi
Poslato: 14 Mar 2015, 07:08
The BMW brand retained its leading position in the premium segment in 2014 by posting a new record sales volume figure. Sales climbed by 9.5% to 1,811,719 units (2013: 1,655,138 units), driven in particular by the excellent performances of the BMW 3, 4 and 5 Series and the BMW X5, each of which led the world market in its own segment.
The BMW 2 Series recorded a total sales volume of 41,038 units in 2014. Sales of the BMW 3 Series remained at a high level in 2014 with 480,214 units sold (2013: 500,332 units). The Convertible and Coupé models have been incorporated into the BMW 4 Series since the end of 2013, as a result of which, the previous year's total was not quite achieved. The BMW 4 Series performed exceedingly well, with sales volume of 119,580 units (2013: 14,763 units). The BMW 5 Series also continued its success story, with sales increasing to 373,053 units (2013: 366,992 units; +1.7%). Sales of the highly popular BMW X5 climbed steeply (by 37.4%) to 147,381 units (2013: 107,231 units).
BMW i vehicles are also on the road to success, recording a total sales volume of 17,793 units in the year under report. Worldwide sales of the BMW i3 totalled 16,052 units, a large proportion of which arose during the second half of the year, following the model’s launch in various major markets, including the USA. The BMW i8 achieved sales of 1,741 units since its market launch in summer 2014.
With a sales volume of 302,183 units, MINI maintained sales at the previous year's high level, despite the changeover of the brand's core model to its third generation (2013: 305,030 units; -0.9%). Sales of the MINI Hatch saw a 9.0% increase in sales on the previous year at 140,051 units (2013: 128,498 units). The number of MINI Countryman sold increased year-on-year by 5.0% to 106,995 units (2013: 101,897 units).
Rolls-Royce Motor Cars consolidated its position as market leader in the ultra-luxury segment in 2014, surpassing the 4,000-unit sales volume threshold for the first time. Overall, the number of vehicles sold during the year rose by 11.9% to 4,063 units (2013: 3,630 units), including 1,906 units (2013: 492 units) of the Wraith, launched in autumn 2013.
In line with its strategy of achieving a balanced distribution of worldwide sales, the BMW Group recorded sales volume growth in all major sales regions. The four largest sales markets for the BMW Group over the past year were China, the USA, Germany and Great Britain.
Within a more stable market environment, sales in Europe increased year-on-year by 6.4% to a total of 914,587 units (2013: 859,546 units). Sales volume was 5.1% higher in Germany at 272,345 units (2013: 259,219 units) and 8.4% higher in Great Britain at 205,071 units (2013: 189,121 units).
Markets in Asia continued to develop dynamically in 2014. The BMW Group sold 658,384 units (2013: 578,678 units) in this region, 13.8% more than the previous year. Sales on the Chinese mainland grew by 16.6% to 456,732 units (2013: 391,713 units).
The BMW Group also increased sales volume in the Americas region, with the number of vehicles sold increasing 4.0% to 482,257 units (2013: 463,822 units), including 396,961 units (2013: 376,636 units) sold in the USA (+5.4%).
https://www.press.bmwgroup.com/global/p ... =node__804
The BMW 2 Series recorded a total sales volume of 41,038 units in 2014. Sales of the BMW 3 Series remained at a high level in 2014 with 480,214 units sold (2013: 500,332 units). The Convertible and Coupé models have been incorporated into the BMW 4 Series since the end of 2013, as a result of which, the previous year's total was not quite achieved. The BMW 4 Series performed exceedingly well, with sales volume of 119,580 units (2013: 14,763 units). The BMW 5 Series also continued its success story, with sales increasing to 373,053 units (2013: 366,992 units; +1.7%). Sales of the highly popular BMW X5 climbed steeply (by 37.4%) to 147,381 units (2013: 107,231 units).
BMW i vehicles are also on the road to success, recording a total sales volume of 17,793 units in the year under report. Worldwide sales of the BMW i3 totalled 16,052 units, a large proportion of which arose during the second half of the year, following the model’s launch in various major markets, including the USA. The BMW i8 achieved sales of 1,741 units since its market launch in summer 2014.
With a sales volume of 302,183 units, MINI maintained sales at the previous year's high level, despite the changeover of the brand's core model to its third generation (2013: 305,030 units; -0.9%). Sales of the MINI Hatch saw a 9.0% increase in sales on the previous year at 140,051 units (2013: 128,498 units). The number of MINI Countryman sold increased year-on-year by 5.0% to 106,995 units (2013: 101,897 units).
Rolls-Royce Motor Cars consolidated its position as market leader in the ultra-luxury segment in 2014, surpassing the 4,000-unit sales volume threshold for the first time. Overall, the number of vehicles sold during the year rose by 11.9% to 4,063 units (2013: 3,630 units), including 1,906 units (2013: 492 units) of the Wraith, launched in autumn 2013.
In line with its strategy of achieving a balanced distribution of worldwide sales, the BMW Group recorded sales volume growth in all major sales regions. The four largest sales markets for the BMW Group over the past year were China, the USA, Germany and Great Britain.
Within a more stable market environment, sales in Europe increased year-on-year by 6.4% to a total of 914,587 units (2013: 859,546 units). Sales volume was 5.1% higher in Germany at 272,345 units (2013: 259,219 units) and 8.4% higher in Great Britain at 205,071 units (2013: 189,121 units).
Markets in Asia continued to develop dynamically in 2014. The BMW Group sold 658,384 units (2013: 578,678 units) in this region, 13.8% more than the previous year. Sales on the Chinese mainland grew by 16.6% to 456,732 units (2013: 391,713 units).
The BMW Group also increased sales volume in the Americas region, with the number of vehicles sold increasing 4.0% to 482,257 units (2013: 463,822 units), including 396,961 units (2013: 376,636 units) sold in the USA (+5.4%).
https://www.press.bmwgroup.com/global/p ... =node__804
