Profit proizvođača po automobilu

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Profit proizvođača po automobilu

Post od dragvorl » 07 Sep 2012, 00:00

Naisao sam na interesantan tekst. Ukratko, profiti i gubici u eurima po vozilu u proseku:


Porsche 16826
BMW 4325
Audi 4242
Daimler 3621
Chrysler 1436
Hy-Kia 1386
VW 916
Toyota 845
Renault 65
Peugeot-Citroen -789
Opel -939

27.08.2012
Plants suffer losses

German scientists from the Center for Automotive Research at the University of Duisburg-Essen found many automotive plants in Germany earn from the sale of a vehicle for income taxes and interest on borrowings.

Were the most profitable vehicles Porsche - the company gets from each machine on average 16,826 euros. In second place by a wide margin Bavarian company BMW - 4325 euros. Far removed from her brand Audi - 4242 euros. The last in the list of particularly successful - Concern Daimler with a profit of 3,621 euros.

Next come the company Chrysler (1436 euros), Hyundai (1,386 euros), and only two of them are giant - German Volkswagen (916 euros) and Japanese Toyota (845 euros). But Renault with its 65 euro per car rolled down the list.

Although Renault, it turns out, was lucky, because there are producers who suffered losses at all. For example, Opel loses from the sale of one car 939 euros and Peugeot-Citroen - 789 euros. By the way, a German manufacturer and the French alliance now negotiating the production of automobiles Peugeot-Citroen plant in the German Opel.

http://eventscars.blogspot.com/2012/08/ ... es_27.html

I tekst na nemackom koga interesuje http://www.focus.de/finanzen/news/wirts ... 02532.html
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Re: Profit proizvodjaca po automobilu

Post od Paja » 07 Sep 2012, 00:30

Prva 4 nisu iznenađenje. Za Porsche-a se znalo da enormno zarađuje, ali baš ovoliko nisam mogao da predpostavim.
Meni je najveće iznenađenje da je Chrysler na petom mestu. Pre dve godine je bio na rubu propasti. Izgleda da Markione zna šta radi.
Iznenađuje me i koliki su gubitci Opela i PSA. Neće to na dobro izaći.

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Re: Profit proizvodjaca po automobilu

Post od Floyd » 07 Sep 2012, 00:51

Po ovim podacima ako ne gledamo premiume, ispade da je Hyu-Kia najperspektivnija firma :)
VW se isto super drzi :bravo:

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Re: Profit proizvodjaca po automobilu

Post od dragvorl » 07 Sep 2012, 00:55

To za Hy i pise u nemackom tekstu.
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Re: Profit proizvodjaca po automobilu

Post od Floyd » 07 Sep 2012, 01:12

Nisam citao text :)
E da su ovi nasi vladari bili pametni pa da ovo sto su ponudili Fiatu daju Hyundai-u ili i jednima i drugima.
Srbiji je bila potrbna proizvidnja jeftinog auta tipa Logan ili Elantra a ne modela cije ce ucesce na svetskom trzistu biti na nivou statisticke greske.

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Re: Profit proizvodjaca po automobilu

Post od Xepoj87 » 07 Sep 2012, 04:43

Pa Hyundai nema neka ulaganja,ne vidim kako ne bi imao dobru zaradu...
VW gubi najvise para na veliku paletu modela i motora...
Bilo bi lepo kada bi imali podatke o ceni proizvodnje posebno,kao i ceni razvoja...
Veče u kome se svi slazu je protraceno.
Prvi znak gluposti je potpuno odsustvo stida.

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Re: Profit proizvodjaca po automobilu

Post od Texonja » 07 Sep 2012, 09:39

paja je napisao:Prva 4 nisu iznenađenje. Za Porsche-a se znalo da enormno zarađuje, ali baš ovoliko nisam mogao da predpostavim.
Onda nisi citao moje postove ranije, pa ajd' da se ponovim... Cayman kojeg ovde prodaju po 56.000 eur stize po ceni od 28.000 eur u Srbiju na koju treba dodati porez i carinu. Ostalo je zarada. Imao sam papire u rukama ali sam predao u SUP prilikom registracije, pa ne mogu da fotografisem i okacim. Kad toliko zarade na jednom od najjeftinijih modela, mogu misliti koliko zaradjuju na skupljim. Ali ok, pretpostavljam da tako mora, jer dok oni prodaju jednog Caymana, VW proda 5 Touarega, 20 Tiguana, 100 Golfova i 300 Pola. :pardon:
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Re: Profit proizvodjaca po automobilu

Post od nikaragva » 07 Sep 2012, 09:50

Da li to znaci da je hyu/kia nasao recept za ustedu na svemu i za pravljenje jeftinih automobila pa imaju toliku zaradu?
Posto ne vidim da su nesto skuplji od ostalih, kao npr. VW pa odatle i tolika zarada.
Ovde ispada da je najbolje kupiti opela ili psa, najvise dobijas za ulozeni novac :)

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Re: Profit proizvodjaca po automobilu

Post od Laki021 » 07 Sep 2012, 09:55

Ne mora da znaci uopste.
Imaju oni neke fiksne troskove plus troskove po svakom pojedinacnom autu.
Sto vise primeraka prodaju, fiksni troskovi cine sve manji udeo u ceni pa mogu i da prodaju auto jeftinije. Dakle sto proizvodjac vise automobila prodaje on moze i bolju cenu da ponudi, samim tim ce prodavati jos vise dok na kraju ne samelje sve :( Mala razlika na pocetku dugorocno napravi ogromnu razliku.
Ne znam podatke, al pretpostavljam da Kia i Hy prodaju vise automobila od renoa i pezoa, verovatno su im radnici manje placeni i sl, sve u svemu ne bih nikako gledao to da najvise dobijes na onom koji najmanje zaradi...
Takodje pitanje je sta sve racunaju u troskove, da li su tu i troskovi prodajnog salona i sl...

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Re: Profit proizvodjaca po automobilu

Post od Sloba » 07 Sep 2012, 09:55

Gube ne zbog toga što su prekvalitetni u odnosu na cenu, već ih ubijaju rashodi. To je sveukupna računica, tj. kakav je saldo kada se poslovanje posmatra kroz broj napravljenih kola.

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Re: Profit proizvodjaca po automobilu

Post od Paja » 07 Sep 2012, 10:10

Texonja je napisao: Onda nisi citao moje postove ranije, pa ajd' da se ponovim... Cayman kojeg ovde prodaju po 56.000 eur stize po ceni od 28.000 eur u Srbiju na koju treba dodati porez i carinu. Ostalo je zarada. Imao sam papire u rukama ali sam predao u SUP prilikom registracije, pa ne mogu da fotografisem i okacim. Kad toliko zarade na jednom od najjeftinijih modela, mogu misliti koliko zaradjuju na skupljim. Ali ok, pretpostavljam da tako mora, jer dok oni prodaju jednog Caymana, VW proda 5 Touarega, 20 Tiguana, 100 Golfova i 300 Pola. :pardon:
Čitao sam ali sam zaboravio detalje. :) Ima logike to što kažeš da moraju na jednom vozilu da zarade koliko WV na 20.
Floyd je napisao: E da su ovi nasi vladari bili pametni pa da ovo sto su ponudili Fiatu daju Hyundai-u ili i jednima i drugima.
Srbiji je bila potrbna proizvidnja jeftinog auta tipa Logan ili Elantra a ne modela cije ce ucesce na svetskom trzistu biti na nivou statisticke greske.
Interesantno je da Fiata nema na listi. Predpostavljam da je negde između, da su prikazani najbolji i najgori. Nije mi logično da je Fiat gori od Opela, a da je Chrysler koji je u Fiatovom vlasništvu tako dobar.
Kad je reč o prodaji Zastave mislom da tu nije bilo mogućnosti izbora već je billo uvaljivanje bilo kome ko je hoće tako da je bolje i Fiat nego niko, a što se tiče modela koji pravi slažem se da 500l nije najbolji izbor, ali verujem da će vremenom početi da se pravi i nešto bolje.

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Re: Profit proizvodjaca po automobilu

Post od ftj » 07 Sep 2012, 10:20

Razlika između prodajne i ulazne cene nije zarada nego margina. Oni sa tom marginom treba da pokriju sve moguće i nemoguće troškove(marketing, plate, finansijske troškove itd itd.) i tek na kraju dobiju zaradu. Ali i tako im je zarada dobra.

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Re: Profit proizvodjaca po automobilu

Post od Xepoj87 » 07 Sep 2012, 10:49

Da,zato bi najbolji reper za precenjenost bio kada bi znali koliko kosta svaki trosak posebno...
Da znas da li je neki auto skup zato sto kompanija ima sulud fond za marketing ili zato sto je ulozila velike pare u razvoj...
Ali nazalost,takvi podatci su nemoguci :)

Pajo,ne mora Porsche da ima toliku zaradu,jer nema troskove koje ima VW...
Samim tim sto je manja kompanija sa manjim postrojenjima,znaci da im ne trebaju isti resorsi...
Ali naravno,logicno je da ima ogromnu zaradu,pa ulozu se neke smesne pare u razvoj,jer veoma malo sta se menja,promene nekih par kljucnih sitnica i dobiju bolji,a isti automobil :)
Veče u kome se svi slazu je protraceno.
Prvi znak gluposti je potpuno odsustvo stida.

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Re: Profit proizvođača po automobilu

Post od dragvorl » 07 Sep 2012, 11:28

Pa nisam bas siguran da mali proizvodjac ne mora da ima sto i veliki. Mozda ne mora da ima u brucu, ali vecinu mora da ima, doduse ne bas u tom kvantitetu. Kao sto u svakoj kuci moras da imas i kuhinju i kupatilo, samo je pitanje koliko je i sa cime opremljeno. Druga stvar, mali proizvodjaci moraju pri razvoju da zadovolje slicne norme kao i veliki, a kako stalno menjaju i poostravaju iste, sledeci model mora ipak da bude izmenjen. A razvoj na 5000 i 5miliona primeraka ne kosta proporcionalno manje. Evo jos jednog interesantnog clanka.

Mr Money: the most profitable car companies

Ever wondered how much – or little – profit car manufacturers retain at the end of the year after you've given them your hard-earned cash? The leading German, US and South Korean firms are enjoying profits that run into billions of dollars per annum – in one or two cases, tens of billions. But at the other end of the scale, most Japanese manufacturers are comparative paupers making only a few hundred million dollars a year.
Last month the US-based Forbes financial institution presented a table of what it describes as the "world's biggest companies" – all 2,000 of them – plus their annual sales, assets and profits figures for the year ending March 2012. From those 2,000 I extracted the top 20 vehicle manufacturers, which I ranked on what Forbes says are their respective levels of profitability over the last 12 months or so.
For customers in the market for new cars, it's essential to know which makers are rolling in money and therefore able to lower their prices or offer incentives such as zero per cent finance or free insurance. Equally, it's just as important that consumers know if they're buying from a struggling manufacturer which might be unwilling or unable to offer good deals or even offer a little flexibility on price.
Volkswagen posted an annual profit of $21.5 billion. But it's important to remember that although VW is a brand in its own right, it's also a giant industrial group so it's more accurate to say that the combined efforts of VW, Audi, Skoda, Seat, Lamborghini and Bugatti have led to that healthy annual profit.
In second place is Ford, with $20.2bn of annual profit. On the one hand Ford deserves to be congratulated for returning to rude financial health. I even agree with the argument that says it's good for the consumer that manufacturers like Ford make decent returns, because the more they rake in, the more they should have to invest in overall quality, dealerships and future products. But I've been stressing for years that, for a bread and butter car maker, Ford's retail prices are way too high and I've no doubt that it's this premium pricing policy that has enabled Ford to get so surprisingly rich. But I also have to concede that since consumers are seemingly happy to pay these prices, Ford can hardly be blamed for charging them.


It feels like only yesterday that fellow American giant, General Motors, was fighting for its survival, which it managed courtesy of US taxpayers. Miraculously, the company has dragged itself from "bankruptcy" to $9.2bn profitability in about half a decade.
Germany's Daimler is not far behind with $7.3bn, but Hyundai is breathing down its neck with $6.9bn which secures the South Korean firm a place in the top five, narrowly beating BMW, on $6.8bn.
Maverick Honda ($6.4bn) thrashed the larger and more mainstream Toyota ($4.9bn) and Nissan ($3.8bn). Rounding off the top 10 is another South Korean firm, Kia which is the newest, youngest kid on the block. Interestingly, if sister companies Hyundai and Kia combined their respective profit figures hey would total precisely $10bn, making them the third most profitable car producing group after VW and Ford. If, a decade or two ago, anyone dared suggest that the then humble Hyundai-Kia partnership would take on and beat the colossal General Motors empire, they would have been declared nuts.
Renault ($2.7bn) just misses out on a top 10 slot, as does Volvo Group ($2.6bn) and the first of the Chinese, SAIC ($2.1bn), which shares 13th place with Tata of India ($2.1bn). Joint 15th, with profit figures of $1.7bn apiece, are Donfeng of China and Fiat of Italy.
Peugeot is surprisingly close to the bottom of the profitability league ($0.8bn) and with such a big organisation making such comparatively small profits it's no wonder that it's looking at cost-cutting. Already there is talk of its UK headquarters in Coventry merging with Slough's Citroën HQ, with a view to cutting down on real estate and overall staffing costs.
Japan's most under-estimated car company, Mazda of Hiroshima, is even closer to the bottom 20 because it makes fine, borderline premium cars at extremely attractive prices, which in turn means that the firm isn't as profitable as it could – perhaps, should – be. These days Isuzu ($0.6bn) is better known for trucks than cars, small-car maker Suzuki ($0.5bn) is too busy selling its cars at amazingly low prices to make a large profit and Mitsubishi looks in sorry shape at the foot of the table with unremarkable products, prices and annual profit figures – of $0.2bn (or less than one per cent of VW's profits).
* What's all this about Saga's research indicating that more needs to be done to improve access to legal services for today's over-50s? This is not an issue solely for those who have reached the half century, it's more of a problem for drivers aged 17 to 49.
The good news is that the company is launching a new legal service that enables motorists and others to download simple documents and templates to help them draft letters to challenge what they consider to be unfair fees, fines and the like – including potholes and the damage they can cause.
These Saga Legal Services documents are available at no extra cost for customers who pay for the firm's Motor Legal Protection cover. Those without it pay a "small fee," says the company. Most are £2.99 apiece, although the "agreement for the sale of a motor vehicle" document is £24.95.
As we went to press, Saga couldn't decide whether to open this service to all motorists willing to pay for relevant documents, or whether it's operating a closed shop for Saga customers only.
*Ford is marketing its Fiesta Econetic as a supermini that will do 795 miles on one tank, thanks to its 85mpg. But it deliberately avoids disclosing the official retail price. Why? Because it's so expensive – £14,445 to £16,195.
Meanwhile, Honda dealers are selling some versions of the CR-V 4x4 with thousands off – and zero per cent finance. If you've got about £26,000, you're in.
http://www.telegraph.co.uk/motoring/col ... anies.html
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Re: Profit proizvođača po automobilu

Post od Day Walker » 08 Sep 2012, 11:44

Mislim da je jasno da vecina proizvodjaca najvise zaradjuje na rezervnim delovima, servisiranju, odnosno na celokupnom odrzavanju..
Brzine idu u H-a !!!

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