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Is it a propeller or not? BMW’s logo has been a hot discussion topic for decades. And all because of a publicity stunt. Find out what the BMW emblem really means and how it came into being in this article.
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So where does the propeller myth about the BMW logo come from?
Even today, many people still believe that the BMW logo depicts a rotating propeller. How come? The myth of the BMW propeller came about years after the first company logo. A BMW ad from 1929 showed an airplane with the BMW logo in the rotating propeller. At the beginning of the global economic crisis, the ad was trying to promote a new aircraft engine that BMW was building under license from Pratt & Whitney. The propeller interpretation fit very well into the advertising image of the young company, as it underlined the company’s roots and its expertise in aircraft construction.
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