Vesti iz auto-industrije
Re: Vesti iz auto-industrije
https://www.rtl.de/news/vw-will-mindest ... 03565.html
Ma šta će da se dogovaraju, to je gotovo, kaput. Sad je samo pitanje koliko će ekstremna biti lančana reakcija.
RTL može samo da ublaži maksimalno u svojim vestima, tako da je stvarna situacija između ovakve i mnogo gore.
Ma šta će da se dogovaraju, to je gotovo, kaput. Sad je samo pitanje koliko će ekstremna biti lančana reakcija.
RTL može samo da ublaži maksimalno u svojim vestima, tako da je stvarna situacija između ovakve i mnogo gore.
Re: Vesti iz auto-industrije
I na drugom mestu.....ako baš hoćeš tako da nazivaš bilo koji lični utisak pa i ovaj tvoj koji si izneo.KOliko lupetanja na jednom mestu............
A tek u medijima što "lupetaju", sram bilo tih Nemaca što smeju da javno progovore o problemima

A izgleda još nisi naučio u toj Nemačkoj da treba da poštuješ i LIČNI stav nekoga pa sve da ti se ništa ne dopada. Prosto to je neka opšta kultura života u demokratiji...

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Re: Vesti iz auto-industrije
To sto se prica o problemima je jedno a to sto ti .......... analiziras, je drugo.
Bas je to lepota zivota u demokratiji, itekako mogu da odbacim necije misljenje, ne moram uopste da postujem. Moram da postujem zakon ali misljenja ne. Pogotovu nestrucnih lica i dezurnih pljuvaca tj zinat ekipu. Zato sam ti samo naveo gde si omasio fudbal, a za neke stvari treba da se saceka.
Najgore od svega je sto od kakofonije vesti koje su ovde na svakom costu ne moze da se izvede bilo kakav smislen zakljucak i sto se trenutno samo jedna strana cuje (sindikati koji su objavili zatvaranje 3 fabrike, otpustanje itd) koju VW uopste nije potvrdio (a ni dematnovao), pregovori u toku, tek se nastavljaju sledece nedelje. Ali eto TI znas i ti imas LICNI utiask........Daj molim te. Da si stao tu sa VW pa da kaze covek, ali neee, cela industrija celika, BASF itd itd....masti na volju.
I cela ta prica "nadam se da gresim" bullshit, lepo napisi jedva cekam da im crkne krava jer mrzim njihovu politiku prema XYZ. Postenije je.
Bas je to lepota zivota u demokratiji, itekako mogu da odbacim necije misljenje, ne moram uopste da postujem. Moram da postujem zakon ali misljenja ne. Pogotovu nestrucnih lica i dezurnih pljuvaca tj zinat ekipu. Zato sam ti samo naveo gde si omasio fudbal, a za neke stvari treba da se saceka.
Najgore od svega je sto od kakofonije vesti koje su ovde na svakom costu ne moze da se izvede bilo kakav smislen zakljucak i sto se trenutno samo jedna strana cuje (sindikati koji su objavili zatvaranje 3 fabrike, otpustanje itd) koju VW uopste nije potvrdio (a ni dematnovao), pregovori u toku, tek se nastavljaju sledece nedelje. Ali eto TI znas i ti imas LICNI utiask........Daj molim te. Da si stao tu sa VW pa da kaze covek, ali neee, cela industrija celika, BASF itd itd....masti na volju.
I cela ta prica "nadam se da gresim" bullshit, lepo napisi jedva cekam da im crkne krava jer mrzim njihovu politiku prema XYZ. Postenije je.
Re: Vesti iz auto-industrije
što je babi milo to joj se i snilo.
Re: Vesti iz auto-industrije
Povezao danas sa aerodroma drugara koji zivi u Frankfurtu, pricao mi je usput koliko nenormalno dobre uslove imaju zaposleni u VW-u, neodrzivo s obzirom na to koliko su u problemu.
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Re: Vesti iz auto-industrije
Ne znam kakvi su im uslovi. Ljudi pricaju svasta. Ono sto ja znam da imaju bolje nego ostatk drzave (o cemu se sada prica u medijima) je 'sigurnost radnog mesta', tj nema otpustanja, mada meni ta formulacija generalno nista ne znaci. U Nemackoj je jako tesko otpustiti zaposlenog, ne znam sta se to razilkuje u VW. Procedure su komplikovane, duge i generalno uvek si u prekrsaju i moras na kraju nesto da platis. To znam licno iz prve ruke jer imam tim, zaposljavam i otpustam (realno samo tog jednog) ali smo se namucili i namucio me je licno dok tu stvar nismo zatvorili.
Ja samo znam ono sto napisah vec. Nemacka auto industrija je, osim zadnjih pa ajde da kazemo 20-tak godina, od WW2 do toda, konstantno bila pod pretnjiom bankrota jednog brenda ili drugog ili komplet. Mercedes odmah posle WW2 pa naftna kriza 70-tih, bukvalno sve karte su bile na W124 i W201, BMW do 80-tih stalno, Opel isao iz ruke u ruku, veciti problem, VW opet 70-te, 80-te, konstantno u krizi, tek dolaskom Piecha VW postaje ovo sto je danas. Sredinom 90-tih je bilo gotovo sa VW u USA, bukvalno su dani bili u pitanju. Porsche.......brate......da im nije bilo konsultantskog posla ne bi preziveli......oni su od kraja 70-tih do 2000-te bili stalno u crvenom. NJih je 924/944 drzao zivim dok nisu napravili Boxter tu se se koprcnuli e onda su poceli prave SUV i onda postaju Porsche koji mi danas znamo.
Mene ljuti kada ljudi pricaju sve i svasta i gledaju ovo navijacki. Prvo oko razloga: ne nije EV potraznja problem. EV nema potraznju osim u Kini i to jeftin EV u Kini. Kina ima svojih ekonomskih problema vec nekoliko godina, pocelo je malo pre COIVD-a sa njihovom stambenom krizom i produbljuje se. Problem je sto u globalnim ekonomskim kretanjima (ne racunam trgovinu, vec ko kupuje njihove deonice, ko investira u njihovo trziste nekretnina i sl) oni ne postoje. Zato je taj problem, samo njihov i jedina grana koja moze da oseti problem na zapadu je upravo autoindustrija. Problem je dakle pad potraznje za automobilima u Kini. Nemacki proizvodjaci su se debelo oslonili na to, profiti su bili dobri i naravno da postanes trom i debeo.
Drugi problem VW je ogroman gubitak sa CARIAD-om. To je bio veliki zaheb, ali na kraju su priznali poraz i lepo otisli i sklopili dil sa Rivijanom. Ovo se sve desava u par godina i mozda bi bilo sasvim drugacije i rucna bi bila povucena mnogo ranije da nije bilo COVID-a, mera itd. Jesu kratkorocno sevnuli profiti u nebo pa su upucavali pare u sve i svasta, ali klatno mora i u drugi stranu.
Zato ne treba pricati unapred, slusati samo jednu stranu jer novinari vole dramu za danas, na tome jasu par dana pa sledeca nova stvar. Da se kladimo da kada budu dogovorili sindikti-vw, nece se cuti nista osim par sturih vesti? Pogotovu ne treba povezivati nepovezive stvari. Ja od kada znam za sebe, slusam prvo "Amerika i Engleska bice zemlja proleterska", pa ce Nemci da propadnu kada se ujedine, pa ce EZ da propadne, pa ce EU da propadne.......a na svaku krizu apokalipticka predvidjanja i naravno "ovo je jednom u generaciji" i sl.
Konvencijalna mudrost bi trebala biti: ignorisi, neka rade kako misle da treba.
Ja samo znam ono sto napisah vec. Nemacka auto industrija je, osim zadnjih pa ajde da kazemo 20-tak godina, od WW2 do toda, konstantno bila pod pretnjiom bankrota jednog brenda ili drugog ili komplet. Mercedes odmah posle WW2 pa naftna kriza 70-tih, bukvalno sve karte su bile na W124 i W201, BMW do 80-tih stalno, Opel isao iz ruke u ruku, veciti problem, VW opet 70-te, 80-te, konstantno u krizi, tek dolaskom Piecha VW postaje ovo sto je danas. Sredinom 90-tih je bilo gotovo sa VW u USA, bukvalno su dani bili u pitanju. Porsche.......brate......da im nije bilo konsultantskog posla ne bi preziveli......oni su od kraja 70-tih do 2000-te bili stalno u crvenom. NJih je 924/944 drzao zivim dok nisu napravili Boxter tu se se koprcnuli e onda su poceli prave SUV i onda postaju Porsche koji mi danas znamo.
Mene ljuti kada ljudi pricaju sve i svasta i gledaju ovo navijacki. Prvo oko razloga: ne nije EV potraznja problem. EV nema potraznju osim u Kini i to jeftin EV u Kini. Kina ima svojih ekonomskih problema vec nekoliko godina, pocelo je malo pre COIVD-a sa njihovom stambenom krizom i produbljuje se. Problem je sto u globalnim ekonomskim kretanjima (ne racunam trgovinu, vec ko kupuje njihove deonice, ko investira u njihovo trziste nekretnina i sl) oni ne postoje. Zato je taj problem, samo njihov i jedina grana koja moze da oseti problem na zapadu je upravo autoindustrija. Problem je dakle pad potraznje za automobilima u Kini. Nemacki proizvodjaci su se debelo oslonili na to, profiti su bili dobri i naravno da postanes trom i debeo.
Drugi problem VW je ogroman gubitak sa CARIAD-om. To je bio veliki zaheb, ali na kraju su priznali poraz i lepo otisli i sklopili dil sa Rivijanom. Ovo se sve desava u par godina i mozda bi bilo sasvim drugacije i rucna bi bila povucena mnogo ranije da nije bilo COVID-a, mera itd. Jesu kratkorocno sevnuli profiti u nebo pa su upucavali pare u sve i svasta, ali klatno mora i u drugi stranu.
Zato ne treba pricati unapred, slusati samo jednu stranu jer novinari vole dramu za danas, na tome jasu par dana pa sledeca nova stvar. Da se kladimo da kada budu dogovorili sindikti-vw, nece se cuti nista osim par sturih vesti? Pogotovu ne treba povezivati nepovezive stvari. Ja od kada znam za sebe, slusam prvo "Amerika i Engleska bice zemlja proleterska", pa ce Nemci da propadnu kada se ujedine, pa ce EZ da propadne, pa ce EU da propadne.......a na svaku krizu apokalipticka predvidjanja i naravno "ovo je jednom u generaciji" i sl.
Konvencijalna mudrost bi trebala biti: ignorisi, neka rade kako misle da treba.
Re: Vesti iz auto-industrije
Ajde ne "lupetaj", nije ni napisano da MORAŠ nego da TREBAŠ.Dzoni_m napisao: 01 Nov 2024, 22:30 Bas je to lepota zivota u demokratiji, itekako mogu da odbacim necije misljenje, ne moram uopste da postujem. Moram da postujem zakon ali misljenja ne.
Ali eto TI znas i ti imas LICNI utiask........Daj molim te. Da si stao tu sa VW pa da kaze covek, ali neee, cela industrija celika, BASF itd itd....masti na volju.
I cela ta prica "nadam se da gresim" bullshit, lepo napisi jedva cekam da im crkne krava jer mrzim njihovu politiku prema XYZ. Postenije je.
Ako ni to ne razlikuješ onda bolje da staneš sa daljim "analizama".
Tako je, imam lični utisak i šta je tu sporno? Oduzimaš mi pravo na mišljenje, šta hoćeš?
Ne svidja ti se, preskoči, nije obavezno

Pa sam si potvrdio da industriju čelika preuzimaju stranci, i opet piše konkretno za jednu (ali jako važnu) firmu koja nije samo firma nego i ima jaku simboličnu vrednost.
Ali ti to očito ne razumeš, a ni ne trudiš se da bilo šta sa razumevanjem čitaš.

BASF si sam naveo da investira u Antwerpenu, Belgija.
Ali BASF nije jedan proizvod kako ti misliš navodjenjem da je polistiren kao nešto bitan, za auto industriju je BASF temeljna firma a u problemima je iste prirode kao VW- strukturnom prilagodjavanju novim uslovima poslovanja u Nemačkoj.
Ako nisi znao BASF je jedan od najvećih potrošača energije, pre svega prirodnog gasa a šta to danas znači neću ni da ti pomažem da skapiraš gde je problem. I zašto BASF seli proizvodnju u jeftinije okruženje za poslovanje.
Te tvoje insinuacije za crkavanje naše zajedničke krave ostavi za sebe, ne za javno izražavanje. Možeš misliti šta hoćeš a ipak treba da biraš šta pišeš, pogotovu tako ad hominem pristupom.
Mi smo ista krava kao i Nemačka i tvoja bezobzirna
glupost pokazuje koliko ne shvataš ozbiljnost problema koji imamo mi (koji smo uvezani za nemačku industriju), Nemci i još mnogi drugi po Evropi jer je sve to jedan sistem spojenih sudova.jedva cekam da im crkne krava jer mrzim njihovu politiku prema XYZ. Postenije je.
A imaš i prethodni klip iz Hrvatske koji vrlo slikovito opisuje o čemu se radi, mada sumnjam da to dopire do tebe s obzirom na citat iz tvog posta.
A kada su ovakvi teški poremećaji istorija nas uči da svašta može da se desi.
I nemoj o poštenju nakon takvog stila govora mržnje kojim odgovaraš.
Nije ovo forum za takve tvoje ispade.
ps. koliko si omašio fudbal o tome da EV industrija nema perspektivu i koliko ti misliš da je u Kini nekakav VW premium https://www.youtube.com/watch?v=GoCgiJNJ_Ls
https://www.youtube.com/watch?v=PTJhXNaaWfw
Re: Vesti iz auto-industrije
https://www.echemi.com/cms/1939901.html ... jectories.
Basf, a global chemical giant and the largest chemical company in Europe, has quietly left its German base. It is understood that BASF has closed its production base in Germany and transferred to China to build a factory for investment. This move sends a clear signal to the world: driven by profits, companies will redefine their trajectories.
Major strategic adjustment! Basf closes 11 factories in Germany!
Basf, the world's largest chemical company, plans to reduce its production in Germany and move production to China, according to several media reports.
It is understood that the main reason for this decision is that high energy costs and bureaucracy in Germany have led to the loss of BASF's German plants. This development led BASF to close a number of plants in Germany.
In Ludwigshafen, 11 production plants will be closed, including a once leading modern TDI foam production facility, which is no longer profitable and is estimated to have accumulated losses of up to €1 billion.
Basf, a global chemical giant and the largest chemical company in Europe, has quietly left its German base. It is understood that BASF has closed its production base in Germany and transferred to China to build a factory for investment. This move sends a clear signal to the world: driven by profits, companies will redefine their trajectories.
Major strategic adjustment! Basf closes 11 factories in Germany!
Basf, the world's largest chemical company, plans to reduce its production in Germany and move production to China, according to several media reports.
It is understood that the main reason for this decision is that high energy costs and bureaucracy in Germany have led to the loss of BASF's German plants. This development led BASF to close a number of plants in Germany.
In Ludwigshafen, 11 production plants will be closed, including a once leading modern TDI foam production facility, which is no longer profitable and is estimated to have accumulated losses of up to €1 billion.
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Re: Vesti iz auto-industrije
Naravno, kineski pamflet, potpuno pogresno presenesno, zatvaraju fabrike itd umesto ispravnih informacija: https://www.reuters.com/business/basf-d ... 024-02-23/ da ce kresati troskove. Ne seliti se. Znam, znam, isto je to.
I ne trebam ako neculjubitelj napisao: Ajde ne "lupetaj", nije ni napisano da MORAŠ nego da TREBAŠ.
Ako ni to ne razlikuješ onda bolje da staneš sa daljim "analizama".
Tako je, imam lični utisak i šta je tu sporno? Oduzimaš mi pravo na mišljenje, šta hoćeš?
Ne svidja ti se, preskoči, nije obavezno![]()


Za BASF ti je vec odgovreno i sve ti pise na linku. Tvoje tvrdnje da sele HQ i zatvaraju 11 fabrika u Nemackoj (navedi kojih 11) je NETACNO.
Naravno sada ide prica o "simbolicnim vrednostima" daj bre ti socijalisticki pristupi ekonomiji nisu doneli nikada nista dobro. Ko je vlasnik firme, pogotovu ako je EU, je najmanji problem. Firma ostaje gde jeste, proizvodnja je tu gde jeste.
To uopste nisam ni spominjao vec ti pokusavas da izbegnes ono sto sam ti napisao. Nema ovde nikakve mrznje, samo neko nije preskocio tvoje pisanije niti se slozio sa tobom.ljubitelj napisao: glupost pokazuje koliko ne shvataš ozbiljnost problema koji imamo mi (koji smo uvezani za nemačku industriju), Nemci i još mnogi drugi po Evropi jer je sve to jedan sistem spojenih sudova.
A imaš i prethodni klip iz Hrvatske koji vrlo slikovito opisuje o čemu se radi, mada sumnjam da to dopire do tebe s obzirom na citat iz tvog posta.
I da ti klipovi "gamechanger" su passe. Kao i youtuberi koji bombasticno najavljuju propast svega i svacega.
Mnogo ozbiljniji analiticari su u proslosti toliko masili sa procenama auto-indsutrije da svako ko misli da moze da predvidi bilo sta je u najmanju ruku previse samouveren.
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Re: Vesti iz auto-industrije
Kao što kaže Džoni, uopšte nije toliko crno kao što novine pišu.
Što se tiče BASFa, info iz prve ruke, zapošljavaju ( preko moje firme ) novih 80 tehničara do marta sl.godine u fabrici u Ludwigshafenu, meni je nuđeno da pređem da vodim mali tim i jedan podsektor ali sam odbio jer bih morao da se selim u blizinu fabrike a to neću. Daleko su oni od zatvaranja i prebacivanja proizvodnje.
Što se tiče BASFa, info iz prve ruke, zapošljavaju ( preko moje firme ) novih 80 tehničara do marta sl.godine u fabrici u Ludwigshafenu, meni je nuđeno da pređem da vodim mali tim i jedan podsektor ali sam odbio jer bih morao da se selim u blizinu fabrike a to neću. Daleko su oni od zatvaranja i prebacivanja proizvodnje.
Re: Vesti iz auto-industrije
Džoni je okačio Rojters vest iz februara, što nije relevantno za ovu diskusuju
https://brusselssignal.eu/2024/05/germa ... -in-china/
“BASF, the largest chemical producer in the world, said on May 22 it wanted to sell its production facilities in its home country to cut back on costs and to secure its competitiveness.
It stated its intent was to “continue to invest in the preservation, modernisation and expansion of the [company HQ] Ludwigshafen site”.
In effect, it means 11 facilities will be closed including a Toluene Diisocyanate (TDI) plant that opened in 2015. TDI is a key component for the polyurethanes industry.
According to the company, the cuts in Germany amount to around €1 billion. It said €10 billion will be invested in the new BASF mega-plant in Southern China.”
https://brusselssignal.eu/2024/05/germa ... -in-china/
“BASF, the largest chemical producer in the world, said on May 22 it wanted to sell its production facilities in its home country to cut back on costs and to secure its competitiveness.
It stated its intent was to “continue to invest in the preservation, modernisation and expansion of the [company HQ] Ludwigshafen site”.
In effect, it means 11 facilities will be closed including a Toluene Diisocyanate (TDI) plant that opened in 2015. TDI is a key component for the polyurethanes industry.
According to the company, the cuts in Germany amount to around €1 billion. It said €10 billion will be invested in the new BASF mega-plant in Southern China.”
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Re: Vesti iz auto-industrije
Opet ista prica, taj portal prenosi vest i tumaci ono sto je izjavio bivsi CEO, a to je ista vest sa onog kineskog portala, opet na osnovu izjave bivseg generalnog. I to iz '22. Ta prica kako oni prete da se napuste Nemacku je jedno, a realost nesto drugo. Naravno da prave politicki pritisak. Bilo bi cudno da to ne rade. Pogotovu u svetlu "zelene politike".
Vec sam okacio da prosiruju kapacitete jedne fabrike i kome nije tesko moze da pogleda gde zapoljavaju. I kao internacionalna komapnija naravno da ulazu i u druga trzista.
Mnogo kakofonije je u vestima. Pogotovu je problem zbog politickih opcija i same koalicije koja je na vlasti. Izmedju sebe ne mogu, jer imas FDP i Zelene koji su na dve potpuno suprotne strane i trecu partiju koja je izgubljena izmedju. Prvo treba za zakljucis ko se kome dodvorava, ko kome drzi stranu, pa tek onda sta je tu istina.
Vec sam okacio da prosiruju kapacitete jedne fabrike i kome nije tesko moze da pogleda gde zapoljavaju. I kao internacionalna komapnija naravno da ulazu i u druga trzista.
Mnogo kakofonije je u vestima. Pogotovu je problem zbog politickih opcija i same koalicije koja je na vlasti. Izmedju sebe ne mogu, jer imas FDP i Zelene koji su na dve potpuno suprotne strane i trecu partiju koja je izgubljena izmedju. Prvo treba za zakljucis ko se kome dodvorava, ko kome drzi stranu, pa tek onda sta je tu istina.
Re: Vesti iz auto-industrije
Pazi istina je da Nemcima ne ide bas najbolje, posebno sto svi od njih ocekuju da budu uzor ostalima, ali opet nije katastrofa. Ali trenutno uz sve okolnosti, uzrokovane mnogim politikama stvari ne krecu jos na bolje.
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Re: Vesti iz auto-industrije
E vidis to je izjava sa kojom se slazem. Problema ima, pogotovu politickih, pogotovu onih koji se po svaku cenu guraju. Taj "role model" ocekivanja, pogotovu sto su na to najahali gospoda zeleni, pravi zbrku.
Ali sitaucija nije apokalipticna. Ponajvise, sto gledajuci strogo proslost auto-industrije, dosadasnje mirne vode su anomalija. Cisto malo podsecanje koliko je bas taj VW bio u sranju ne tako davno:
https://www.mbaknol.com/management-case ... olkswagen/
Ali sitaucija nije apokalipticna. Ponajvise, sto gledajuci strogo proslost auto-industrije, dosadasnje mirne vode su anomalija. Cisto malo podsecanje koliko je bas taj VW bio u sranju ne tako davno:
https://www.mbaknol.com/management-case ... olkswagen/
Re: Vesti iz auto-industrije
Der Spiegel se bavi sa VW obimno.
https://www.google.com/search?q=der+spi ... 30&dpr=1.5
Bad Business in the U.S.
Volkswagen Facing Yet Another Crisis
VW was hoping to rake in billions in profits from its U.S. operations. Now, though, it is looking like the company's all-electric plan for the region will create steep losses instead.
By Alexander Demling
01.11.2024, 14.13 Uhr
Kompletan tekst https://www.spiegel.de/international/bu ... af38cb5c28
-----------------------------------------------------
On an unusually sunny day in the middle of October, Pablo Di Si is standing on the steep and narrow Lombard Street in San Francisco. Behind Di Si, the president and CEO of Volkswagen Group of America, a line of colorful buses is winding down the street, well-known from a number of Hollywood car-chase scenes. The auto executive posts the photo on LinkedIn. It is, after all, a big day for the company. VW is celebrating the release of the electric minivan ID.Buzz in the U.S., and in interviews, Di Si reflects on the largest sunroof that Volkswagen has on offer. It is to be a new beginning.
The article you are reading originally appeared in German in issue 44/2024 (October 26th, 2024) of DER SPIEGEL.
SPIEGEL International
At VW headquarters, Di Si is seen as being partially culpable for the company’s biggest crisis since the diesel scandal. The fact that the company is terminating its in-house wage agreements for its sites in western Germany and is on the verge of closing plants in Germany for the first time in its history is also linked to the company’s missteps in the U.S.
More than a billion euros of expected earnings from North America will be missing by 2025, with Thomas Schäfer, the CEO of VW’s passenger car operations, having to scrounge up that money elsewhere. Chairman of the Board Oliver Blume, who declared success in North America to be a company priority, now has to begin looking around for a new executive for the region after just two years.
A Mountain of Problems
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In comparison to the markets in Europe and China, the VW presence in America is tiny. But since 2021, the region has been consistently generating profits, and its returns have also been consistently ahead of the average for the rest of the world over the last two years. After many years of generating multibillion-dollar losses, the VW brand was able to send around a billion dollars to headquarters in Wolfsburg in 2022, from total sales of almost $20 billion.
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The biggest one stretched back to before Di Si’s tenure: VW’s all-in wager on electric cars proved to have been massively misguided. The German company is making profits in North America with gas-guzzlers like the huge SUV Atlas, a vehicle which – at five meters in length and 1.8 meter high – is clunkier than any SUV the company sells in Europe. By contrast, sales of purely electric cars like the ID.4, which VW builds in its Tennessee plant, have been relatively slow.
VW's CO2 Problems
But the administration of U.S. President Joe Biden has stiffened the rules regarding how much gas a passenger car is allowed to burn, starting next year. The situation promises to be particularly challenging for VW in California, the largest car market in the U.S., where the rules are even stricter than in the rest of the country: Starting with model year 2026, which begins about a year from now, 35 percent of carmakers’ sales will have to be so-called Zero Emissions Vehicles (ZEV), or they will have to buy pollution certificates from electric-only companies like Tesla. Currently, VW is roughly 10 percentage points from the 35-percent target.
In an effort to limit the approaching penalties and ensure that profits at least remain above zero, VW’s U.S. headquarters in Reston have begun calculating which combustion automobiles they will have to limit without sacrificing too much profit.
-----------------------------------
Plug-in hybrids, meanwhile, were predicted to make up 20 percent of new car sales by the end of the decade. Such vehicles, which have both a medium-sized battery and a combustion engine, also help producers adhere to the ZEV regulations in California.
In the coming years, however, VW will not have a single plug-in hybrid model on the U.S. market. "The cupboards are bare,” says a top executive.
Only in model year 2028 will a plug-in version of the SUV Tiguan be introduced, the U.S. version of which will, of course, be larger than its European namesake. As a next step, the North American branch of VW intends to create a hybrid version of the Atlas, its most profitable model, but that wouldn’t likely hit the market until 2030.
In Wolfsburg, executives are wondering whether the hybrid trend in the U.S. may have dissipated by then. Either way, the American branch brought the troubles on itself; in Europe, VW has a broad palette of such vehicles.
--------------------------------
"Wolfsburg Speed" instead of "China Speed"
Nevertheless, the hybrid is only coming five years from now. "Wolfsburg speed,” a U.S. executive says derogatorily, a reference to the "China speed” that Blume has recently propagated as the company’s goal.
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VW in the U.S. is facing three "years of hunger,” says one insider. Blume is now looking for an experienced salesperson who might be able to boost the sales of electric cars during this challenging period. Given the problems the company is facing, the position isn’t exactly a dream job. Currently, the list is thought to include three candidates. One of those is Stefan Mecha, one of the leading globetrotters in VW’s global empire and someone who has close ties with the protagonists in the company’s current struggles. Mecha worked as a sales executive under Schäfer in South Africa and also served under Di Si in Brazil.
And Mecha is intimately familiar with crisis: Prior to his current position as head of the VW brand in China, Mecha was responsible for winding down
https://www.google.com/search?q=der+spi ... 30&dpr=1.5
Bad Business in the U.S.
Volkswagen Facing Yet Another Crisis
VW was hoping to rake in billions in profits from its U.S. operations. Now, though, it is looking like the company's all-electric plan for the region will create steep losses instead.
By Alexander Demling
01.11.2024, 14.13 Uhr
Kompletan tekst https://www.spiegel.de/international/bu ... af38cb5c28
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On an unusually sunny day in the middle of October, Pablo Di Si is standing on the steep and narrow Lombard Street in San Francisco. Behind Di Si, the president and CEO of Volkswagen Group of America, a line of colorful buses is winding down the street, well-known from a number of Hollywood car-chase scenes. The auto executive posts the photo on LinkedIn. It is, after all, a big day for the company. VW is celebrating the release of the electric minivan ID.Buzz in the U.S., and in interviews, Di Si reflects on the largest sunroof that Volkswagen has on offer. It is to be a new beginning.
The article you are reading originally appeared in German in issue 44/2024 (October 26th, 2024) of DER SPIEGEL.
SPIEGEL International
At VW headquarters, Di Si is seen as being partially culpable for the company’s biggest crisis since the diesel scandal. The fact that the company is terminating its in-house wage agreements for its sites in western Germany and is on the verge of closing plants in Germany for the first time in its history is also linked to the company’s missteps in the U.S.
More than a billion euros of expected earnings from North America will be missing by 2025, with Thomas Schäfer, the CEO of VW’s passenger car operations, having to scrounge up that money elsewhere. Chairman of the Board Oliver Blume, who declared success in North America to be a company priority, now has to begin looking around for a new executive for the region after just two years.
A Mountain of Problems
-------------------------------
In comparison to the markets in Europe and China, the VW presence in America is tiny. But since 2021, the region has been consistently generating profits, and its returns have also been consistently ahead of the average for the rest of the world over the last two years. After many years of generating multibillion-dollar losses, the VW brand was able to send around a billion dollars to headquarters in Wolfsburg in 2022, from total sales of almost $20 billion.
---------------
The biggest one stretched back to before Di Si’s tenure: VW’s all-in wager on electric cars proved to have been massively misguided. The German company is making profits in North America with gas-guzzlers like the huge SUV Atlas, a vehicle which – at five meters in length and 1.8 meter high – is clunkier than any SUV the company sells in Europe. By contrast, sales of purely electric cars like the ID.4, which VW builds in its Tennessee plant, have been relatively slow.
VW's CO2 Problems
But the administration of U.S. President Joe Biden has stiffened the rules regarding how much gas a passenger car is allowed to burn, starting next year. The situation promises to be particularly challenging for VW in California, the largest car market in the U.S., where the rules are even stricter than in the rest of the country: Starting with model year 2026, which begins about a year from now, 35 percent of carmakers’ sales will have to be so-called Zero Emissions Vehicles (ZEV), or they will have to buy pollution certificates from electric-only companies like Tesla. Currently, VW is roughly 10 percentage points from the 35-percent target.
In an effort to limit the approaching penalties and ensure that profits at least remain above zero, VW’s U.S. headquarters in Reston have begun calculating which combustion automobiles they will have to limit without sacrificing too much profit.
-----------------------------------
Plug-in hybrids, meanwhile, were predicted to make up 20 percent of new car sales by the end of the decade. Such vehicles, which have both a medium-sized battery and a combustion engine, also help producers adhere to the ZEV regulations in California.
In the coming years, however, VW will not have a single plug-in hybrid model on the U.S. market. "The cupboards are bare,” says a top executive.
Only in model year 2028 will a plug-in version of the SUV Tiguan be introduced, the U.S. version of which will, of course, be larger than its European namesake. As a next step, the North American branch of VW intends to create a hybrid version of the Atlas, its most profitable model, but that wouldn’t likely hit the market until 2030.
In Wolfsburg, executives are wondering whether the hybrid trend in the U.S. may have dissipated by then. Either way, the American branch brought the troubles on itself; in Europe, VW has a broad palette of such vehicles.
--------------------------------
"Wolfsburg Speed" instead of "China Speed"
Nevertheless, the hybrid is only coming five years from now. "Wolfsburg speed,” a U.S. executive says derogatorily, a reference to the "China speed” that Blume has recently propagated as the company’s goal.
--------------------------------------
VW in the U.S. is facing three "years of hunger,” says one insider. Blume is now looking for an experienced salesperson who might be able to boost the sales of electric cars during this challenging period. Given the problems the company is facing, the position isn’t exactly a dream job. Currently, the list is thought to include three candidates. One of those is Stefan Mecha, one of the leading globetrotters in VW’s global empire and someone who has close ties with the protagonists in the company’s current struggles. Mecha worked as a sales executive under Schäfer in South Africa and also served under Di Si in Brazil.
And Mecha is intimately familiar with crisis: Prior to his current position as head of the VW brand in China, Mecha was responsible for winding down